CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON ORGANIZATIONAL PERFORMANCE IN UNIVERSITY COLLEGE HOSPITAL, IBADAN, OYO STATE, NIGERIA

Abstract

This study investigated the corporate social responsibility activities on organizational performance in University College Hospital, Ibadan Oyo State. The study explained the relationship between philanthropic, economic and legal activities and organizational performance in the hospital. This was with a view to determining the effect of corporate social responsibility activities on the organisational performance in the hospital. This study employed a descriptive survey research method to acquire data.  Pearson correlation was utilized to test all the four hypotheses formulated. The study concluded that in order for an institution to be competitive, it has to strive to achieve greater coordination and collaboration of corporate social responsibility approaches required in its management. The study also concludes that institutions should advance to four dimensions of corporate social responsibility activities which include; philanthropic activities, ethical activities, economic activities and legal activities that positively impact organizational performance. The study recommends that institutions should ensure continuous improvement of policies and strategies in order to enhance implementation of corporate social responsibility activities. However, the senior management in most institutions do less implementation in issues regarding corporate social responsibility, since less research has been undertaken in order to continuously improve methods of its management and control.